Dan ChadwickExecutive Direct Approach

For senior managers to C-suite · UAE and Saudi

Be in the conversation before the role is advertised.

Most senior roles in the Gulf are filled by someone the business was already talking to. I make that person you. In ten working days I build your positioning, the companies worth your time and the message for the right person in each. Then Direct Approach Live tells you, twice a week, what just moved at those companies and who to message about it.

Build my campaign · AED 4,950 See if this fits my situation

By purchasing you agree to the Terms & Refund Policy. Start any time within 90 days.

10 working days to build

First month of Direct Approach Live included

Reworked if it does not sound like you

A quick walk through the documents and Direct Approach Live, using a fictional client. 1 min 35.

Why the usual route stalls

By the time it is advertised, it is already someone else's.

I have recruited senior people into Gulf businesses since 2007. The pattern does not change. A Managing Director knows a gap is coming, mentions it to a few people, and someone they already know gets the first call. The advert, if there ever is one, comes after.

Applying puts you in a pile. Waiting for a search firm means waiting for them to call, and they work for the employer, not you. The people who land these roles were simply in the conversation early. That is a method, and it can be built for you.

Direct Approach Live

What lands in your briefing on a Monday.

Pick your sector. Each story comes with why it matters to you and who to message about it.

Three stories since your last briefing. One is worth acting on today: expansion at Lulu Retail.

Market intel · Monday briefing

Lulu Retail · Expansion

Lulu opens its 128th UAE store and says it is on track for 150 by the end of the year, while rolling AI and robotics into its stores.

Why it matters to you

Twenty-plus openings in a quarter means stretched operations leadership. A record of opening at pace with margin intact is exactly the proof they need.

Approach: COO →

Jahez · Results

Jahez grows H1 revenue about 37% to SAR 1.49bn but slips to a small loss, with Snoonu driving Qatar and Oman and a revised Kuwait strategy.

Why it matters to you

Growth with a loss puts pressure on unit economics. Lead with how you have tightened operating cost without slowing expansion.

Approach: COO →

BinDawood Holding · Expansion

BinDawood plans another SAR 1 to 1.5bn of investment over two to three years, mostly new plants in Saudi Arabia.

Why it matters to you

New plants need people who can run supply chain and stores as one operation. Saudi rollout experience is the angle.

Approach: COO or Head of Retail Ops →

Real, dated, sourced news from the briefing of my sample client, Jane Hassan, September and October 2026.

Build my campaign · AED 4,950

How it works

An hour from you. Ten days from me. Then it runs.

Step 1 · You · about an hour

Brief me

Pay, then fill in my questionnaire with your CV and LinkedIn. Everything is built from your answers, so this hour matters most.

Step 2 · Me · ten working days

I build your campaign

I come back with questions on the numbers and decisions behind your roles. Then I write your positioning, choose the companies, write the CV to it and write every message.

Step 3 · You · at your pace

Run it in Direct Approach Live

Sign in, read what moved at your companies, send the message that is ready, mark it done. A fast thirty days, or quietly over six months if you are not in a rush.

I review every document before it reaches you. Your information is handled securely and used only to build your campaign.

What lands with you

The plan, and the place you run it.

Shown for Jane Hassan, a fictional client. The layout and the depth are exactly what you get. Tap any page to enlarge.

Sample Executive Positioning and GCC Targets document for a fictional client, Jane Hassan: dark cover with the DC mark, prepared by Dan Chadwick, target market UAE and Saudi Arabia, target level Chief Operating Officer and Managing Director, and a seven-part contents list
Positioning summary, cover. Your target market, level and the seven sections inside.
Inside page of the sample positioning document for Jane Hassan: the executive positioning in one paragraph, then target companies, each with why it fits and the angle to open on, and how to approach them
Positioning summary, inside. Who you are in one paragraph, then each company, why it fits and the angle to open on.
Direct Approach Live briefing page for Jane Hassan: a Thursday briefing with three stories from her target companies, each with why it matters, the message angle and who to approach, plus related companies worth adding
Your briefing. What happened at your companies, why it matters to you, and who to message about it.
Direct Approach Live campaign tracker for Jane Hassan: people grouped by target company, each with their route, status and the dates for day 1, day 7 and day 14 messages
Your tracker. Every person on your list, where they are in the sequence and what is due next. No spreadsheet.

Everything you get

One payment. Here is what it buys.

Executive Positioning Summary

Who you are in one paragraph, the roles you fit, and your LinkedIn headline and About section rewritten to match. Everything else is built from this.

AED 5,000 to 9,000two or three sessions with a Dubai executive coach, which is what it takes to get this far

Your target companies, and why each one

20 or more companies in tiers, chosen from live market intelligence: who is growing, who is moving, who hires at your level, and the angle to open on with each.

AED 28,000 a yearwhat companies pay for the market intelligence tools behind a list like this. Yours is scoped to you

Every outreach message, written for you

A connection note, a Day 7 and a Day 14 for each type of person you approach, plus the email route. In your voice, ready to send.

Only hereI do not sell these on their own

Executive CV

Rebuilt around your positioning by a recruiter who reads a hundred a day. Word and PDF.

AED 2,000 to 4,000what Dubai executive CV writers charge

Campaign Guide

The method step by step, from warming people up to handling the reply and the first call. You are never guessing what to do next.

Only herewritten for your campaign

Your first month of Direct Approach Live

Twice a week, the news at your target companies and what it means for you. The message drafted around it. Your tracker, your documents and new companies worth adding, all in one place.

AED 795a month after the first, if you keep it

Built in ten working days

Day one of your campaign is sending, not preparing. Doing this yourself is weeks of evenings, if you know the market.

Weeks savedfrom intake form to delivery

The investment

AED 4,950

All in · one payment · about $1,350 · bought The 48-Hour CV in the last 90 days? The AED 695 comes off.

Price what has a market price, the positioning work, the CV and the month of Direct Approach Live, and you are past AED 7,500 before the target list, the messages or the guide. One payment covers all of it.

A senior Gulf package pays AED 80,000 to 150,000 a month, tax-free. If this brings your start date forward by one week, it has paid for itself several times over.

Build my campaign · AED 4,950 See if this fits my situation

By purchasing you agree to the Terms & Refund Policy. Start any time within 90 days.

Message me your role and where you are targeting. I reply personally, and I will say so if it is not a fit.

Ten working days

Usually with you within ten working days. The clock starts the day your intake form lands.

It has to sound like you

Tell me within seven days of delivery and I rework it until it does.

Yours to keep

After the first month Direct Approach Live is AED 795 a month, cancel any time. Your documents and tracker stay yours either way.

I take around ten clients a month

Every document is written by me, from your answers. Ten is what I can do properly.

of places left in . Places reset on the 1st.

is full. Next intake opens . Join the waitlist and I will message you the day it opens.

“I’m thoroughly impressed. What stands out most is how deeply you studied my career to extract my core value proposition and unique differentiators. Besides the CV, the Campaign Guide and 30-Day Campaign Tracker are invaluable tools.”
Executive Direct Approach client, October 2026
“A sharp understanding of the nuances of executive positioning. His advice was clear, strategic, and tailored.”
Naoise King · Strategic Communications · former FIFA and Formula 1 · on LinkedIn

This is for you if

  • You have a senior track record, real budgets and results, and it is not coming across on paper
  • You want the right conversations in the UAE or Saudi, now or quietly over the next six months
  • You will send the messages yourself once they are written

It is not for you if

  • You want a list of names and phone numbers. You get the roles to approach and how to find the person, and you add the names
  • You want me coaching you through it one to one. You can apply for that below, as an add-on to Direct Approach Live
  • You are early in your career

Working with me directly

By application only.

I take on a small number of people each year to work with directly through their move. If you think that is you, tell me about your situation.

Tell me about your situation

The next senior role at one of your companies is being talked about now. Be one of the people they are talking to.

Build my campaign · AED 4,950 See if this fits my situation

By purchasing you agree to the Terms & Refund Policy. Start any time within 90 days.

I reply personally, and I will say so if it is not a fit.

© 2026 Dan Chadwick · Career Consultant · Dubai & the GCC

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