Executive Direct Approach System | Positioning, Targets, Outreach and a 30-Day Campaign in 10 Working Days

Applications are the smallest part of the market. Conversations are the rest.

Most senior roles are filled through conversation before they are advertised. Applications are the smallest and most crowded part of the market. This is how you get into the conversations instead.

The system covers four things: your positioning, the companies worth your time, the outreach to reach the right people inside them, and a dated thirty-day campaign to run it. It does not cover applications, interviews or salary negotiation. Those come after the conversation exists. This is the work that creates it.

Ten working days from now, you will not be preparing to look. You will have a CV built around what you solve, a named list of companies worth your time, a dated thirty-day campaign loaded with those companies and the roles to approach at each, a method for finding the right people inside them, and the messages to send. Delivered in ten working days or your money back.

Where the effort sits

Everything is built before you start. What is left is the part only you can do.

Done for youBefore your campaign begins

Your positioning: what you solve, for whom, and the language for it
Your executive CV, rewritten around that positioning
The companies worth your time, tiered, with why each fits and the angle to open on
The roles to approach inside each one, and the method for finding the person in them
Every message: first touch, second and third, for hiring managers, recruiters and sector contacts
The thirty-day schedule, loaded and dated from the day you start
The guide to warming up, messaging and handling every kind of reply

Done by youScheduled day by day in the tracker

Find the person in the role, using the method in the guide
Comment on their posts on the dates given
Send the message on the date given
Reply, using the guide

No writing. No guessing who to approach. No deciding what to do today. Everything that can be done before you know who you are messaging is done. What remains is sending, and the tracker tells you when.

What it includes

Six pieces. One system.

What we do not supply: contact names, email addresses or phone numbers. The system gives you the roles to approach and the method for finding the people in them. You add the names as you go, which keeps the list current for as long as you run it.

01

Executive CV rewrite

Rebuilt around your positioning rather than your job history

Written from the ground up so the first page answers why you, not where you have been. Built from your answers to my written questions on your track record: the decisions, the numbers and what you were brought in to fix.

02

Executive Positioning Summary

Your value proposition, best-fit roles, and the language to use

What you solve, the roles you are the strongest fit for, and the exact language to use on your CV and LinkedIn, so anyone reading one and then the other meets the same candidate.

03

Target company list

Tiered, with why each company fits you and the angle to approach them on

For every company on the list, the reason it fits your positioning, the angle to open on, and the titles to approach inside it. The list gives you the roles to approach and the method for finding the people in them, not a fixed set of names. That is deliberate. A named list goes stale the moment someone changes role. A method does not.

04

Outreach pack

Three-touch message sequences, written for you and ready to adapt

Separate sequences for hiring managers, recruiters and sector contacts: the first message, the second touch and the third, each written around your positioning and your list, so day one is sending rather than drafting.

05

30-day campaign tracker

Loaded with your companies, tiers and the roles to approach at each

Your target companies, their tiers, the roles to approach and the message type for each, with comment and message dates that calculate from the day you start. You add the contact names and profile links as you find them, using the method in the guide.

06

How To Approach The Market

A working guide for running the campaign

How to find the right people inside each target company, how to build familiarity before you message them, and what to do with every kind of reply, including silence.

How the campaign runs

Warm before you message. Then one number a day.

Two weeks before

Warm-up

Two weeks of thoughtful comments on their posts, so your message arrives from a name they recognise. Contacts who do not post skip this and go direct. Both routes are dated in the tracker.

Day 1

First message

Short, specific to their company and the angle from your target list. Written for you in the outreach pack.

Day 7

Second touch

The substance. What you have done for a business like theirs, in a form they can forward.

Day 14

Third touch

A clean close that leaves the door open. After this, the contact is parked, not chased.

Any day

Replies

Every kind of reply, from a warm yes to a polite no to silence, has a next step in the guide. You are never left deciding what to say.

You will always know what to do today. The tracker removes the daily decision. Every comment and every message has a date, calculated from the day you start. Open it, clear one number, close it. Thirty days of that is the campaign.

The alternatives

Four ways to run a senior search. Only one of them is built for you.

	Apply to advertsApply	Wait for executive searchSearch	Build it yourselfDIY	The Direct Approach SystemThis
Reaches decision makers before a role is advertised	×	✓only if they call youif they call	✓	✓
Works for you, not the employer	×	×	✓	✓
Positioning and CV written for you, by a recruiter	×	×	×	✓
Companies chosen and tiered for you, with the angle for each	×	×	×	✓
Every message written for you	×	×	×	✓
Every day of the campaign scheduled for you	×	×	×	✓
A method for handling every kind of reply	×	×	×	✓
Time before you can start	When an advert appearsWait	When they callWait	Weeks of eveningsWeeks	10 working days10 days
Your effort	Every application, from scratchAll of it	WaitingWaiting	All of itAll of it	Find, comment, send, replySend
Delivered on time or your money back	×	×	×	✓

Executive search firms are paid by the employer and cannot be hired to find you a role. Building it yourself works, if you have the weeks and know the market. This is the same work, done for you, by someone who does.

Build my campaign · AED 3,950 →

Samples

What you receive. Page one of each.

Sample executive CV, first page — 01 · Executive CV

Sample Executive Positioning Summary, first page — 02 · Executive Positioning Summary

Sample target company list, first page — 03 · Target company list

Sample outreach pack, first page — 04 · Outreach pack

Sample 30-day campaign tracker — 05 · 30-day campaign tracker

Sample How To Approach The Market guide, first page — 06 · How To Approach The Market

Samples shown are from a fictional client, created for illustration. Contact names are added by you.

How it works

Four steps. Then you start the campaign.

01

Pay securely

One payment of AED 3,950 by card, through Stripe.

02

Complete the intake form

You are taken straight to the form after payment. It asks for your current CV, your LinkedIn URL and your answers to my positioning questionnaire. Your ten working days start the day you submit it.

03

I ask about your experience

Before I write anything, I come back to you in writing with questions on your track record: the roles, the numbers and the decisions behind them. Your answers are what the system is built from.

04

You start the campaign

Everything is delivered within ten working days of the day you submit the form. Day one of your campaign is sending, not writing.

Be honest with yourself here

Who this is for. And who it is not.

This is for you if

You have a senior track record with real decisions, budgets and results behind it, and it is not coming across on paper
You are targeting senior roles in the GCC and want to approach the market directly rather than through advertised roles
You are prepared to run the campaign yourself once it is built: commenting, sending, following up and taking the conversations
You want it built in ten working days, not over a quarter

This is not for you if

You want me alongside you in the market for the whole search. That is the full Executive Programme, which is by application only and is not sold from this page. Start here. Everything you pay for the system is credited in full if you continue into the programme
You want help with applications, interviews or salary negotiation. The system stops where the conversation starts
You are early in your career. The system only works when there is a senior track record to position

✦

The scope, stated plainly

The system covers positioning, target selection, outreach and a dated thirty-day campaign. It does not cover applications, interviews or salary negotiation, and it does not include coaching calls or ongoing support. It is built to get you into the conversation. What you do once you are in it is yours. If you later want me alongside you for the interviews and the negotiation, that is the Executive Programme, and the system is credited in full against it.

Investment

AED 3,950approx $1,075

One payment · built for you · delivered within 10 working days of your intake form

Build my campaign · AED 3,950 →

One decision. Ten working days later, you are sending.

This is the same positioning, CV and target work that sits inside the AED 7,500 Executive Programme, without the eight weeks alongside you. One senior GCC package typically pays AED 80,000 to 150,000+ per month, tax-free. This costs a fraction of the first month in the right role, and it is built while you carry on with the job you have.

The ten-day guarantee: delivered within 10 working days, or your money back

The clock starts the day you submit the intake form. If everything is not with you within ten working days of that, you are refunded in full. The risk of the deadline is mine, not yours.

We take ten clients a month.

Every CV, positioning summary and target list is written individually, from your answers, by one person. Ten a month is the honest capacity for doing that properly. It is not a marketing number.

of places left in . Places reset on the 1st.

is full. Next intake opens . Join the waitlist and I will message you the day it opens.

Positioning, target selection, outreach and a dated thirty-day campaign. No coaching calls, no applications, no interview preparation and no salary negotiation. You run the campaign with the system built.